UX/UI Tasarım
Neva Skin App
To create a complete brand identity and social media concept for a mobile application that allows consumers to analyze the ingredient lists (INCI) of skincare or makeup products using artificial intelligence. To merge two seemingly opposite worlds: "artificial intelligence" and "technology," which are rational and technical, with "skincare," "beauty," and "gentle," which are emotional and human. The design needed to feel like an innovative "tech" app while simultaneously looking like a conscious "beauty" brand that embraces a "less is more" philosophy.
Projeyi görüntüle
The Challenge
The Strategy & Concept
"Conscious Simplicity Through Technology."
Neva's core idea is to empower the user with "control" through "knowledge" by simplifying complex ingredient lists. It champions science over marketing claims.
- Visual Aesthetic: A "clean-tech" and "minimalist" approach was adopted. The color palette (sage green, earth tones seen in the visuals) represents nature, calm, and trustworthiness, while the geometric and modern typography in the NEVA logo highlights the brand's technological core.
- Tone of Voice: The brand speaks not as a "friend," but as a "mentor" or "expert." It uses a questioning ("The World Best Cleanser?"), assertive ("the knowledge your skin deserves."), and clear tone.
- The Focus: The focus is not on "more products" but on the "right product." Content like "Glow Up Secrets" implies that the secret to glowing skin isn't in volume, but in the correct information.
This strategy was translated into a visual system:
Logo & Identity: An identity was designed to reflect the brand's dual nature (Nature/Tech), balanced with sharp lines (the NEVA font) and a soft color palette. Here is moodboard,
Content Pillars: The social media presence was built on three key pillars:
Typography & Composition: Clean compositions resembling a minimalist editorial magazine layout were used. This approach reinforces the brand's "premium," "scientific," and "clutter-free" positioning.
The Designs
